First Touch Baby Yoga

Laly Erlich is a Yoga instructor based in Israel that specializes in baby yoga.
For her visual identity, it was important to us to develop a strong visual concept that illustrates the special and affectionate bond between a parent and a baby, as well as the peace and calm needed in the relationship, which Yoga can bring to their lives.
We developed a visual that hints a loving hug as well as a yin yang symbol and used calm pastel colors to add a touch of serenity.