Smart Rider

Smart Rider is a renowned international fashion brand for horse riders based in Israel.
It needed a re-look for it’s branding, stands and fashion catalogues.
The challenge here was to give it a fresh new look but keep visual references that clients of more than 40 years already know.
We decided to slightly refresh Smart Rider’s original logo, and keep its signature style and bordeaux color. We then developed a brand new visual language, with fresh colors and icons to distinguish between the many categories and technical characteristics of Smart Rider’s products.
Finally, we opted for a new brand ambassador: an elegant wild white horse.