Steimatsky Bookstore

The Steimatski Group is a leading bookstore chain in the Israeli market.
In this campaign, we wanted to catch the audience’s attention about the relationship that develops between a reader and their book.
With our slogan “The right book will always keep you company,” along with matching and compelling visuals, we communicated the power that books can have in our real lives, dreams and thoughts.

Client: Steimatsky Bookstore
AGENCY: Grey Group
Services: Creative and Visual Concept,
Casting, Styling, Set Design,
Photo Shoot Direction and Management,
Production and Printing Supervision
Media: Television Ads,
Printed Ads In Magazine And Newspaper,
Posters, Shopping Bags,
Point Of Sales And Window Display

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