Pledge
To dramatise our promise that Pledge's furniture spray brings "wood back to life," we surprised our readers with a pop-up tree that brings the paper back to life when the double-page is opened.
Client: Pledge
AGENCY:
Draft FCB
Services:
Creative and Visual Concept,
Art Direction, Graphic Design,
Printing Supervision
Art Direction, Graphic Design,
Printing Supervision
Media:
Magazine Ad, Pop-Up Ad
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