The Challenge
PCCA’s audience, mostly 40+, seeks in-depth content but needs an intuitive, search-free experience. The sensitive subject matter also requires a design that conveys empathy.
The Solution
We created a clear, structured site using contrasting colors, classic and modern fonts, and a balance of dramatic and calming visuals—ensuring both accessibility and emotional depth.
The Challenge
PCCA’s audience, mostly 40+, seeks in-depth content but needs an intuitive, search-free experience. The sensitive subject matter also requires a design that conveys empathy.
The Solution
We created a clear, structured site using contrasting colors, classic and modern fonts, and a balance of dramatic and calming visuals—ensuring both accessibility and emotional depth.
User Flow
User Flow
Wireframes
Wireframes
