BRAND & MARKETING ACTIVATION
SysAid is a fast-moving SaaS platform with a continuous communication cycle of product and feature launches, monthly webinars, global events, an always-on sales operation and a strong investment in employee branding and advocacy.
COMMUNICATION & CONTENT
360° campaigns built for each company initiative, with a tailored message, creative concept and content framework across channels, while remaining part of one recognizable SysAid brand.
DESIGN OPERATIONS & SYSTEM BUILDING
A scalable communication system built to support this pace: reusable frameworks, templates, brand guidelines, automation and workflows.
IMPACT
- 2K → 30K LinkedIn followers in 18 months
- +400% LinkedIn engagement
- 36% employee advocacy participation
- 40% webinar attendance rate
- 10% conversion to booked sales calls
- $1.46M net-new pipeline generated through event campaigns
BRAND & MARKETING ACTIVATION
SysAid is a fast-moving SaaS platform with a continuous cycle of product launches, webinars, global events and sales activity. I built 360° campaigns and a scalable communication system to support this pace, combining tailored creative with reusable frameworks, templates, brand guidelines and workflows.
IMPACT
• 2K → 30K LinkedIn followers in 18 months
• +400% LinkedIn engagement
• 36% employee advocacy participation
• 40% webinar attendance rate
• 10% conversion to booked sales calls
• $1.46M net-new pipeline generated through event campaigns
