SysAid’s brand strategy was built around its ambition to own the conversation in IT service management, with continuous content across every touchpoint. Beyond visual consistency, its mission to put AI to work and liberate IT teams from endless tasks had to come through in every story we told.
We built a visual storytelling strategy consisting of five IT managers representing our target audiences, four busy birds with distinct personalities representing SysAid taking work off IT’s hands, and colorful balls representing the endless tasks they juggle every day.
We then turned it into an AI-powered scalable brand system, using AI to adapt our characters to different marketing needs while preserving their identity, alongside modular product illustrations, templates and frameworks.
IMPACT
- 12× faster creative production
- ⅓ of 2024 expansion revenue influenced by brand activation
- 8K → 161K LinkedIn impressions through employee advocacy
- 36% increase in employee-generated content
- 2K → 30K LinkedIn followers in 18 months
SEE THE SYSAID BRAND AT WORK
SysAid’s brand strategy turned its mission to liberate IT teams from endless tasks into a visual storytelling strategy: five IT managers representing our target audiences, four busy birds with distinct personalities representing SysAid taking work off IT’s hands, and colorful balls representing the endless tasks they juggle every day.
We then built an AI-powered scalable brand system, adapting our characters to different marketing needs alongside modular illustrations, templates and frameworks for fast, consistent content.
IMPACT
- 12× faster creative production
- ⅓ of 2024 expansion revenue influenced by brand activation
- 8K → 161K LinkedIn impressions through employee advocacy
- 36% increase in employee-generated content
- 2K → 30K LinkedIn followers in 18 months
SEE THE SYSAID BRAND AT WORK
